The Influence Of Social Influence On Behavior - 854 Words

The study of social influence has been an essential topic of study for researchers and social psychologists. Social influence pertains to the different ways people influence the feelings, behaviors and beliefs of others through interpersonal relationship (Fiske, 2008). Also, some key concepts in the analysis of social influence include conformity, compliance, and obedience. Compliance refers to a change in behavior in response to an overt or obscure request made by another individual. Hence, compliance is viewed as an active form of social influence due to the emphasis on intentionality in initiating a change in behavior. Also, compliance is conceptualized as a result of changes in internal belief, attitudes or feelings of a person through such internal changes are not the main goal compliance nor are they fundamentally required for the request to be successful. On the contrary, conformity denotes instances when individuals adjust their attitudes, behaviors, beliefs and feelings to f it in a group norm. Hence, members of a group adjust their views and behaviors consequently. However, obedience exemplifies a change in behavior in response to a command from an authority figure. Hence, social influence is notably referred to as the conformity of agreeing with a visible majority in a group setting or organization. Also, two forms of conformity experienced by Teresa in the Laureate media include informational and normative social influence. Both forms of conformity involveShow MoreRelatedSocial Influences on Behavior1114 Words   |  5 PagesSocial Influences on Behavior There are many social influences which have an effect or lasting effect on the behavior of an individual. Within many group scenarios, conformity and obedience play a large role in how people tend to think and behave, especially if they get carried away. 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